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TIME: Almanac 1990
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1990 Time Magazine Compact Almanac, The (1991)(Time).iso
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time
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042489
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04248900.017
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1990-09-17
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PEOPLE, Page 43The Mystery of UBy Howard G. Chua-Eoan
In the music biz, platinum is the most important color, and
Vivid, the debut album by LIVING COLOUR, comes in that shade. "It
took almost a year for the album to get any real attention," says
VERNON REID, who founded the New York City-based band. Now the
group, including WILL CALHOUN, MUZZ SKILLINGS and lead singer COREY
GLOVER, has become the first black rock band to find mainstream
acceptance since the breakup of SLY AND THE FAMILY STONE in the
'70s. Its single, Cult of Personality, is zooming up the charts and
burning up MTV. "Why would four young blacks do something
completely defined as a white thing?" asks Reid, and then answers
himself. "We don't have to be certain things to be a rock-'n-roll
band." But why spell color with a u? "It just looked so mysterious.
All that falls flat in London, where everything with color has a
u. But here it does stand out." Vividly.